You know how some weeks just hit different? Well, this week, we're all about channeling that "very mindful, very demure" energy into our social media game. Think of it as the chill yet calculated vibe that’s taking over TikTok and beyond—where subtlety speaks louder than words and a well-placed caption can do more than a flashy post ever could. We’ve all seen those marketing fiascos where brands try too hard and miss the mark (looking at you, Blake Lively’s press tour). But not this week! This week, we’re turning down the volume just enough to let our authenticity shine through. So grab your iced coffee, get comfy, and let’s dive into the essential social media tactics that will have your audience hooked without even realizing they’ve been captivated.
Very demure, very mindful
In a recent viral sensation on TikTok, influencer Jools Lebron captured the internet's attention with her unique approach to workplace attire, describing her style as "very cutesy, very demure, very mindful." Jools is here to remind us that sometimes, less is definitely more. Her videos aren’t just viral; they’re a whole mood. The internet blew it up and ran with it. And who’s picking up what she’s putting down? Everyone from content creators to Patrick Ta Beauty to celebs like Khloe Kardashian and Penn Badgley. She made multiple different videos about being mindful and demure, thus fueling her virality.
The script that underscores this trend is simple yet impactful: “See How I ____ for _____? Very demure, very mindful.” Jools encapsulates this perfectly when she describes her work makeup routine: "See how I do my makeup for work? Very demure, very mindful. I don’t come to work with a green cut crease. I don’t do too much; I’m mindful."
Self Made Babe® Tip: When a video goes viral, lean into it. Ride the wave for as long as you can. It sustains engagement, amplifies reach, and turns a moment of attention into long-term growth and brand recognition.
Call Her Daddy x SiriusXM $125M Deal
Alex Cooper, the host of the iconic Call Her Daddy podcast reportedly was shopping around for a new platform and well she got it. Now that her Spotify exclusivity deal (originally $60M over a span of 4 years) has come to a close she was able to snag a landslide deal with SiriusXM for approximately $125M. Marketing girlies everywhere are biting themselves for not taking the leap on themselves sooner and by taking social media seriously.
Congrats to Alex Cooper on this amazing deal, this is why I always talk about the importance of having a BRAND not just a business. Suitman is nowhere to be found. Sofia is probably punching the air. But you live and you learn ladies. The smart learn from their own mistakes, but the wise learn from the mistakes of others. This is our stamp of approval on empowering you to leverage the power of social media and become the next it girl, huge brand, etc.
Self Made Babe® Tip: Take your social media seriously for the aspiring-influencer girlies. Do not let a man make you step away from an already successful career. Oh, and believe in yourself.
Back to School Content
Back-to-school season is here, and it's time to trade those summer vibes for some serious school spirit. TikTok is already buzzing with sorority rush content—think behind-the-scenes peeks, glam get-ready-with-me sessions, and killer outfit inspos. It's the perfect moment for brands and creators to dive into the collegiate scene, offering up everything from nifty organizational hacks for that dream study spot to the coolest tech essentials for the academic year. Why not ride the wave of the 'very demure, very mindful' trend for an on-point, back-to-school ootd?
And hey, if you’re a lifestyle creator heading back to campus, why not drop a 'What’s In My School Bag' video or some slick study hacks? Sprinkle in some throwback feels with nods to iconic 2000s flicks like Mean Girls, Legally Blonde, and Clueless to really connect with the nostalgia crowd. Whether you’re helping followers nail their school style or streamline their study sessions, there’s a ton of space to make this academic season your own. Brands can definitely capitalize on the early 2000s by weaving in classic school-themed movie vibes—imagine a “Back to School Clueless” collection. SO cute.
Behind the Backlash: Analyzing Blake Lively's Press Tour Controversy
Blake Lively caught some heat during the press tour for the movie It Ends With Us. She’s been juggling chats about her new hair care line, Blake Brown Beauty, and it’s rubbing people the wrong way because she hasn’t really touched on the movie's tough theme—domestic violence. It feels like a miss, right? This whole scenario screams that there's a big gap between having a PR team that gets the modern consumer and one that’s stuck in the old-school playbook. Reading the room? Crucial. Influencing public opinion? Even more so.
Meanwhile, in 2024, fame isn't what it used to be. Celebs are ditching the traditional PR playbook for real talks directly with their fans. People are over the perfectly polished celeb image; they want realness and accountability. It’s all about authentic connections now.
So, what does this mean for celeb-branded ventures? Well, with fans pushing for stars to invest in infrastructure (lol) over yet another brand launch, the whole celebrity brand vibe is definitely getting a rethink. People are tired, skeptical even. The big lesson for brands and content creators? Authenticity isn't just a buzzword—it's your bread and butter. Know your audience, speak to their values, and yes, always read the room.
Brat Summer
Charli XCX’s “Brat Summer” is not only about being yourself but also being more passionate in your life and to be way more free about your authentic one. It’s a reflection of the growing desire for freedom, expression, and rebellion in today’s music and social media culture. For marketers, the phenomenon offers valuable insights into how tapping into cultural moments, promoting empowerment, and embracing playfulness can create a lasting connection with audiences. In a world where trends move at lightning speed, staying flexible and tuned into movements like “Brat Summer” can keep your marketing strategy fresh and impactful.
What Marketers Can Learn From 'Brat Summer'
As a 28-year-old who is chronically online, I couldn't help but jam out to Apple. Her “Brat Summer” persona resonates with me on multiple levels, reflecting my own desire to embrace bold self-expression and individuality. Charli’s fearless approach to music and her unapologetic attitude on social media, her influence is palpable, her trends and aesthetic shape the content audiences on the platform engage with and the way they express themselves online.
Also, the impact on the music scene that TikTook has, Charli XCX is known for pushing the boundaries of pop music, and “Brat Summer” is no different. The music that accompanies this trend, heavily influenced by hyperpop and experimental sounds, has resonated with a younger generation looking for something fresh and different from traditional pop.
So there you have it—this week’s roadmap to mastering the art of “very mindful, very demure” social media. In a world where every scroll feels like a shout, sometimes it’s the quieter, more thoughtful approaches that cut through the noise. Whether it’s tapping into a cultural moment like Charli XCX’s “Brat Summer” or just keeping it real with your followers, these tactics remind us that less is often more. As we’ve seen from pop culture wins and woes, the brands that resonate aren’t always the loudest—they’re the ones that know how to be heard in a way that feels genuine and timely. So, let’s embrace this mindful approach, stay ahead of the curve, and make sure our social media presence is as thoughtful as it is impactful.
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