I had the pleasure of interviewing Qetsiyah Jacobson, Creator Marketing Lead at Stan, on the Self Made Babe® podcast! We dove deep into her DIY career journey, her tips for building a strong personal brand on LinkedIn, and how creators can leverage contact info, avoid common marketing mistakes, and stay ahead of trends — especially in a TikTok-dominated world.

We talked about:
🎯 Her DIY career path into creator marketing
🔗 Building a personal brand on LinkedIn (she gets it)
📩 Why creators must make contact info accessible
🚫 Common mistakes in marketing strategy
📱 The impact of TikTok and shifting trends
💼 Navigating career transitions in today’s fast-moving digital world

If you’re a creator, marketer, or founder, this conversation will absolutely spark ideas and leave you inspired.

🎧 Chapters:
00:00 – Introduction to Qetsiyah and Stan
02:58 – Qetsiyah's DIY Career Journey
11:10 – Building a Personal Brand on LinkedIn
19:17 – The Evolution of Influencer Marketing
25:39 – Tips for Creators and Small Business Owners
27:01 – The Importance of Contact Info for Creators
29:18 – Common Mistakes in Marketing Strategies
34:00 – Staying Updated in Marketing Trends
38:00 – Career Transitions in Marketing
47:09 – The Impact of TikTok on Marketing
50:02 – Personal Accomplishments and Reflections

🎧 Listen now wherever you stream podcasts!
🔗 selfmadebabe.com/pages/podcast | @selfmadebabe.co on Instagram | @selfmadebabe on TikTok